Floofin’ Fabulous was founded by Izi and her fur babies, Clutch and Nigel, fueled by a passion for canine wellness and a commitment to holistic care for our furry friends. With expertise in pet care, canine massage therapy, and business, Floofin’ Fabulous came to life in late 2019 to create a brand that celebrates the unique bond between dogs and their owners.

The journey began with a mission to support the Canine Massage Therapy industry in New Zealand, grounded in the belief that natural healing can elevate the lives of dogs and their owners. From calming touch to muscle recovery, massage therapy offers countless benefits, helping our beloved fur companions stay happy, healthy, and active.

As Floofin’ Fabulous has evolved, so has our commitment to canine wellness. We’ve expanded our offerings to include the Xtra Dog Tellington TTouch-inspired fleece harnesses, products crafted with comfort, control, and positive experiences in mind. Each harness is specifically designed to enhance the active, healthy, and joyful lifestyle of a dog and their owner. Whether for a stroll in the park or an adventurous trail hike, our harnesses ensure that every walk is safe and comfortable and an opportunity to strengthen the bond between dogs and their humans.

Floofin’ Fabulous is dedicated to creating products that enhance the health, happiness, and connection between dogs and their families. We are committed to ethical practices, including our move toward sustainable, eco-friendly materials, to ensure our impact is positive for pets and the planet.

Floofin’ Fabulous came to life through our dedication to improving the well-being of every dog. With a deep understanding of dog owners’ challenges, we set out to provide innovative solutions that make life easier and more enjoyable for both dogs and their humans. Starting with canine massage therapy, we have grown into a comprehensive brand that brings wellness, comfort, and joy to every four-legged companion.